Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner.
If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.
If you are considering why a website is so important – we’ve broken it down for you in the list of advantages below:
1. Cost-Effective
2. Wider Demographic Reach
Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.
3. Builds Creditability
4. Own Your Name
Creating a site and buying a domain name (www.businessexample.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.
You can also get a unique business email that will add to that sense of branding as well (yourname@businessexample.com). In a 2015 VeriSign survey, 65% of customers said they regard a company-branded email as more credible than a business using a generic email account. Many website creation companies will include custom email addresses as part of their offerings.
5. You Can Save Money on Paper Advertisements
Even if you don’t want to pay for online ads, your website itself can help market your business. You can, for example, reach out to visitors when you’re running offers they might be interested in. At the very least, you can publish the latest news on your site, so people have an incentive to visit your business.
6. Makes Your Business Accessible at All Times
7. Increased Sales
When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.
8. Market Expansion
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
9. Growth Opportunity
Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.
10. Build Customer Base
Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.
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