24 November 2021

Why a Logo is Important For Your Business

By Vasim
Why a Logo is Important For Your Business

When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority.  “Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. 

Don’t listen to that voice; he couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. Let’s take a deeper look at all of these points below.

1. It Grabs Attention

Attention spans are short these days – especially consumers’.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.


2. It Makes a Strong First Impression

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business. This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.


3. It's the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.


4. It's Memorable

Your logo leads the horse (your audience) to water (your company).

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not. And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.


5. It Separates You From Competition

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.


6. It Fosters Brand Loyalty

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.


7. Your Audience Expects it

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.


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27 February 2021

Top 10 Benefits of Having a Website For Your Business

By Vasim

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner.

If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.

If you are considering why a website is so important – we’ve broken it down for you in the list of advantages below:

1. Cost-Effective

Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.

2. Wider Demographic Reach

Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.

3. Builds Creditability

Just by simply being online, your small business will gain creditability. Think about when you’re looking for a specific item; you have a quick google search and find a website that’s competitive and has great reviews. That being said, you need to make sure you stay current, look professional and come up in search engines otherwise you’ll lose that status in no-time.

4. Own Your Name

Creating a site and buying a domain name (www.businessexample.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.

You can also get a unique business email that will add to that sense of branding as well (yourname@businessexample.com). In a 2015 VeriSign survey, 65% of customers said they regard a company-branded email as more credible than a business using a generic email account. Many website creation companies will include custom email addresses as part of their offerings.

5. You Can Save Money on Paper Advertisements

It used to be that if you wanted to advertise your business, your options were limited. You could hand out flyers, take out ads in the local newspaper, or maybe pay for a TV spot. However, the web provides you with entirely new ways to reach your audience.

Even if you don’t want to pay for online ads, your website itself can help market your business. You can, for example, reach out to visitors when you’re running offers they might be interested in. At the very least, you can publish the latest news on your site, so people have an incentive to visit your business.

6. Makes Your Business Accessible at All Times

A website is available to you and your customers 24/7, 365 days a year. If they are awake at 1 am and are thinking of purchasing something from you, they can click on your site and do this instantaneously –a win-win situation for all. Having an online presence also provides them with the convenience of reviewing your products and services when your store or office is closed. 

7. Increased Sales

When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.

8. Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

9. Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

10. Build Customer Base

Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.

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If You Want to Build Website for Your Business Kindly Mail on humatechnologies@gmail.com

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15 October 2015

Improve Online Business Credibility with a SSL Certificate

By Vasim
Secure socket layer certificate, (SSL certificate) is the prime need of small medium enterprises owning a website in the net space. For customers visiting your website this certification benefits a lot to them as well as for your online business. For a successful online business gaining customers’ attention and confidence is primarily important. A SSL certification give assurance of online security and keep data safe transferred on your site. By using this high-tech data encryption method you can give peace of mind to your customers as your site will be protected. The safety symbol is either displayed by a padlock symbol or a green address bar. 

SSL Certificate

Here are few benefits of SSL certificate listed below that help you to understand more about this technology.

Data authentication from server end

•    SSL certificates will keep your site protected from getting hacked by third party interventions.

•    Usually a website is controlled by a server that control all the information transferred to your website, therefore for its protection you will need a digital certificate.

•    Digital certificates are offered with the purchase of a SSL certificate. By enabling this security feature to your web portal, visitor’s data on your site will then be safe and secure.

Make online transaction private  

online transaction
•    One of the major reasons why more and more website owners are opting for SSL protection is that it makes transaction conversation private & confidential.

•    With the help of SSL certificate any type of data can be encrypted easily like credit or debit card details, PayPal details, login details and other pieces of information.

•    If your system is enabled with SSL certificate, it will turn all the entered information into a mass of characters. To get it back into readable form the website owner will have to use encryption key for message decoding.  

Let the users feel comfortable & safe

comfortable & safe
•    To gain customer confidence is the main reason to opt for a SSL certificate in your business website. You are taking care of customers information with high level of security will surely impress them.

•    Informing your customers is also important that you are using a SSL to keep your site safe. This will result in increased number of visitors on your website and better sales volume.

Types of SSL Certificates

Dedicated SSL - This type of SSL is best to go for specific domain name websites. With a dedicated certificate it is not shared with any another domain name and not even provided for website sub-domains.

Shared SSL - Shared SSL types are generally given at the time of web hosting by your web host company. They have a generic name that won’t display when this type of shared SSL is in use.

Wildcard SSL - If you wish to protect all your sub-domains then go for SSL certification. A wildcard SSL will allow you to protect unlimited sub domains.

Conclusion

Most of the e-commerce websites have personal information of clients; various activities take place on them like money transaction, entering personal details and much more. Placing a website under secured socket layer protection reduces information theft risk. SSL encryption set a secured, encrypted, connection between your web server and the users’ browser. In this high technological, mass numbers of transactions happened on net and every day we deal with hacking issues, therefore having a SSL certificate worth a lot. The Web Hosting service provider Like BigRock and  BlueHost provides Up to 256 bit encryption to secure your website and customer data.
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