Top 10 Benefits of Having a Website For Your Business

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner.

If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.

If you are considering why a website is so important – we’ve broken it down for you in the list of advantages below:

1. Cost-Effective

Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.

2. Wider Demographic Reach

Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.

3. Builds Creditability

Just by simply being online, your small business will gain creditability. Think about when you’re looking for a specific item; you have a quick google search and find a website that’s competitive and has great reviews. That being said, you need to make sure you stay current, look professional and come up in search engines otherwise you’ll lose that status in no-time.

4. Own Your Name

Creating a site and buying a domain name (www.businessexample.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.

You can also get a unique business email that will add to that sense of branding as well (yourname@businessexample.com). In a 2015 VeriSign survey, 65% of customers said they regard a company-branded email as more credible than a business using a generic email account. Many website creation companies will include custom email addresses as part of their offerings.

5. You Can Save Money on Paper Advertisements

It used to be that if you wanted to advertise your business, your options were limited. You could hand out flyers, take out ads in the local newspaper, or maybe pay for a TV spot. However, the web provides you with entirely new ways to reach your audience.

Even if you don’t want to pay for online ads, your website itself can help market your business. You can, for example, reach out to visitors when you’re running offers they might be interested in. At the very least, you can publish the latest news on your site, so people have an incentive to visit your business.

6. Makes Your Business Accessible at All Times

A website is available to you and your customers 24/7, 365 days a year. If they are awake at 1 am and are thinking of purchasing something from you, they can click on your site and do this instantaneously –a win-win situation for all. Having an online presence also provides them with the convenience of reviewing your products and services when your store or office is closed. 

7. Increased Sales

When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.

8. Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

9. Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

10. Build Customer Base

Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.

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11 Trending Essential Website Designs

Some websites trend because they are very popular, and others trend because they employ some new or popular techniques that are big at the moment. Here are eleven minimalist designs that are trending very well at the moment. For some of them it is because they have employed a very good web design technique, and for others it is because they have taken a new and attractive slant on the minimalist idea. All of them are trending well at the moment.

1. BLT Brands

This is a very nice website for the fact that it has a very good image to start with. It has layers with make it more energetic, and it even has a hand that shows you where to scroll. The pretty picture is probably the biggest draw for most people. Others may simply enjoy the fact that they have mixed intricacy and simplicity so well.

2. Ink and Spindle

This is a web store that has a very nice home page. The website works with scrolling pages, but also has quite a few trending ideas on it. You may enjoy its dynamic photography, and its responsive movement. It is a sophisticated website design that many people enjoy and find fascinating at the moment.

3. Oxydo

They have used a minimalist design on this website, even though it has a picture of a guy on it. It is all about how the eye is forced to look either at the guy, or the skewered logo in the middle. The skewered logo is actually a little hard to see, which may be why the idea works so well. You are drawn to the logo because it is harder to see.

4. We Are Moving Things

You may love this design and you may hate it. The website design has been taken down to a very flat and minimalist feel. It uses bold colors and white text in order to make its point. Some say that they have put a lot of movement into what is both a flat and minimalist design. The movement that you see is literal animation.

5. David Breustedt

This is a website that is made up of colorful blocks. It may not be to everybody’s taste, and may have a touch too much of the modern artist feel about it, but still it is very popular at the moment. It is blocks of color with simple images in the middle with a sort of post modern feel about it.

6. Name That Uniform

This is a very flat and fairly simple design that many people enjoy. It has a background that is all grey, and then has an image in the middle. The title is at the top in black, and it has a very simple premise behind the website that lends itself very well to the design. It is a well designed website.

7. Grafik

This is a website design from a design studio. It is nice how they have balanced contrast and still paid a lot of attention to detail. The oversized layout and the funky way it is layered is rather good. It has chunky contrasts whilst also featuring delicate lines that you can enjoy. The way they have arranged their text boxes is also good.

8. The Mobile Index

A website that continually scrolls is another trend that is going around right now, and this website does it quite well. It is still a minimalist website, but it has a nice continuity of design that has won it a few points with its online reputation. It has created a nice intriguing effect on the website.

9. Instnt

This is a website that has really gone for the minimalist thing by having most of the website home page as white and pastel colors. This makes the logo and the home page title a little clearer, as it is in black. The logo on the website will respond to how you move your mouse cursor around the screen, which makes it all the more pretty.

10. Gigantic Squid

This is a website that has used a very large picture as the base of its website design. It shows a large cargo ship at sea, with a tagline about seeing the gigantic squid. The company uses imagery such as this in most of their designs in order to create a loud impact in a quiet way.

11. Minimal Music Quiz

This is a rather complex idea that has been put into a website that is minimalist. The way that they have done it is very clever, and goes to show how the complex may be hidden behind minimalist design. The minimalist website focuses on the aesthetic of the website, whilst the imagery is quite nice too.

Author’s bio:

The article was provided by Sonia Jackson who writes for http://www.cool-essays.com. She answers all your questions about writing and editing.

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