24 November 2021

Why a Logo is Important For Your Business

By Vasim
Why a Logo is Important For Your Business

When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority.  “Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. 

Don’t listen to that voice; he couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. Let’s take a deeper look at all of these points below.

1. It Grabs Attention

Attention spans are short these days – especially consumers’.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

2. It Makes a Strong First Impression

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business. This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

3. It's the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

4. It's Memorable

Your logo leads the horse (your audience) to water (your company).

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not. And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.

5. It Separates You From Competition

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

6. It Fosters Brand Loyalty

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

7. Your Audience Expects it

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

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1 March 2021

Turn My Shopify Store Into An App

By Vasim 4 Comments

In an easy and engaging way, Mage Native lets you turn your Shopify store into a smartphone app. Build an excellent app with impressive features and amazing designs. Never give your clients a shopping experience before. Retaining current clients and retaining new ones.

Regardless of the items you sell or the exclusive offers you deliver, there are often at least 10 other stores that can buy the same from your target customer. That's where it comes into play to cater to the changing purchasing habits and most shops start thinking about how to draw the millennial that are smartphone centric. Moving to mCommerce, the answer is. The full guide to turning your Shopify store into an app is here.

Shopify is a leading website builder for eCommerce that empowers companies of all sizes to carry their products online. With over 500k+ shops operated by Shopify itself, it is easy to say that the market for eCommerce is growing and it is time to be where the customer is.

You can actually transform any of your Shopify stores into a native app if you're not already conscious (for both iOS and Android). The method of converting your Shopify store into an app is also no longer difficult. All you have to do is select the correct creator for the mobile app and join your Shopify domain.

But let's look at why you need an app for your Shopify store, and how to build a mobile app for your Shopify store, just to make sure we're on the same page.

With technology coming into play, everything you need to transform your Shopify store into an app is a smart Shopify App. Here's how to get set up and go live in minutes with your own mobile Shopify store app.

In reality, the rising usage of smartphones has led to an unparalleled growth in mobile applications. Using mobile applications, we spend 90% of our time on smartphones. This has changed our perceptions of brands and firms, including online retailers, with whom we want to connect on a regular basis.

We expect even our favorite brands to develop mobile apps for their Shopify stores instead of shopping through mobile-friendly sites. The only explanation is that shopping on-the-go, keeping track of our orders and deals that might come up in the future will make things easier for us!

But as a company operating on optimized capital, how to transform your shopify store into a Shopify mobile app is the one issue that always comes to the mind of an online store owner. Going the traditional way would undoubtedly cost more for the production of apps and take more time to go live. But then there is a better way to do stuff and get a competitive advantage on other Shopify stores as well.

Pick an App for Shopify:

You need to select a Shopify App to transform your Shopify store into an app, to provide you with a technology that allows product listing, offers your customers a smooth checkout and allows you to dive deeper into analytics to see where your purchases come from.

From the Shopify App Store, there are several choices to follow. It is advisable to search for an app that customers review the most. It will give you an idea of how strong their service is, their post-conversion facilities, and whether your Shopify store will really benefit.

Configure your account:

Sign up for an account once you have selected an app builder to turn your Shopify store into an app. Look for an app from Shopify to give you a FREE trial. This will help you measure how well your Shopify store can be converted into an app, whether it meets all your needs or whether you need to look for an alternative. Here are some aspects that you need to find out as must-have characteristics:

Enables a smooth user experience with fully native iOS and Android Apps

Seamless and totally indigenous checkout experience

Enables Apple Pay and Android Pay for each choice for checkout

Integration of the social media platform for consumer commitment

In order to keep clients alert, push notifications

Buying real-time and insights for applications

Behavioral study of consumers

Help from native languages

Supporting App Growth: Discovery, engagement and retention of the App

To the app, add your Shopify store

A Shopify app will make building a native app for your store simple for you. All you need to do is add your Shopify store to the connect. This will allow the developer of the mobile app to collect details from your product listing to get the app ready for the key categories, navigation, etc.

Personalize your app:

Preview the app created using the creator of Shopify's mobile app. To fit the personality of your Shopify store, customize the logo, banner picture and other elements to alter them. The right mobile app developer for your Shopify store will provide you with different customizations and instruct you on how to do so.

Have your app published:

Yes, having your app up and running is as simple as these 5 steps. You're all set to target 90% of mobile users who spend time on apps and turn them into clients with a new iOS and Android app.

You can impress your customers with a stunning iOS and Android mobile app, perfectly designed and built for eCommerce merchants, using app builders such as the Plobal-Mobile App Builder to help them offer the best mobile shopping experience. And it takes no more than 10 minutes to use our drag & drop app builder to get started!

Our instrument goes beyond creating just an app for your store, as one of the most reviewed and trusted Shopify app platforms. It helps you optimize it for app store discovery, equips you with the tools you need to keep your customers engaged, run loyalty programmes, enhance customer retention rates, and at the same time allow you to optimize the app of your store for faster growth and more sales

If you're still selling on another site and want to switch your store to Shopify.

If you are migrating to the Shopify Plus plan, then learn more about the migration processes and contact our folio3 development team for shopify.

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27 February 2021

Top 10 Benefits of Having a Website For Your Business

By Vasim

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner.

If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.

If you are considering why a website is so important – we’ve broken it down for you in the list of advantages below:

1. Cost-Effective

Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.

2. Wider Demographic Reach

Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.

3. Builds Creditability

Just by simply being online, your small business will gain creditability. Think about when you’re looking for a specific item; you have a quick google search and find a website that’s competitive and has great reviews. That being said, you need to make sure you stay current, look professional and come up in search engines otherwise you’ll lose that status in no-time.

4. Own Your Name

Creating a site and buying a domain name (www.businessexample.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.

You can also get a unique business email that will add to that sense of branding as well (yourname@businessexample.com). In a 2015 VeriSign survey, 65% of customers said they regard a company-branded email as more credible than a business using a generic email account. Many website creation companies will include custom email addresses as part of their offerings.

5. You Can Save Money on Paper Advertisements

It used to be that if you wanted to advertise your business, your options were limited. You could hand out flyers, take out ads in the local newspaper, or maybe pay for a TV spot. However, the web provides you with entirely new ways to reach your audience.

Even if you don’t want to pay for online ads, your website itself can help market your business. You can, for example, reach out to visitors when you’re running offers they might be interested in. At the very least, you can publish the latest news on your site, so people have an incentive to visit your business.

6. Makes Your Business Accessible at All Times

A website is available to you and your customers 24/7, 365 days a year. If they are awake at 1 am and are thinking of purchasing something from you, they can click on your site and do this instantaneously –a win-win situation for all. Having an online presence also provides them with the convenience of reviewing your products and services when your store or office is closed. 

7. Increased Sales

When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.

8. Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

9. Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

10. Build Customer Base

Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.

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If You Want to Build Website for Your Business Kindly Mail on humatechnologies@gmail.com

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